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News coverage:

Investigating emerging data analytics trends across Asia with Arun Sundar
29 Nov 2016, Cloud World Series: Cloud & Enterprise Tech Series


2016 DATA Analytics White Paper

 

DATA ANALYTICS TO BRIDGE KNOWLEDGE GAPS:

An ACCA White Paper on Supply and Demand for Big Data Analytics in Asia Pacific 

 

Singapore, 14 October 2016: Published today by the Asia Cloud Computing Association (ACCA) ‘Data Analytics to Bridge Knowledge Gaps: An ACCA White Paper on Supply and Demand for Big Data Analytics in Asia Pacific’ reveals gaps in the current services offered by data analytics professionals and the actual data analytics requirements of companies looking to engage them. These sentiments were shared with the ACCA via a multi-phased survey carried out across the region amongst companies and data analytics service providers.

 

 

ACCA white paper reveals gaps in demand for data analytic and current 
services being offered; offers solutions to plug those gaps

 

 

The white paper makes a number of key observations from the findings, including proposals on how to plug the gaps. They include:

 

There is a supply/demand mismatch in the perception of barriers to analytics adoption: On the demand side, analytics users see the cost of procuring analytics services as the greatest barrier; on the supply side, analytics providers believe that the greatest barrier is the prospective users’ lack of awareness on how to execute analytics services and the lack of skilled analytics employees. Providers can help to address both barriers to adoption; better communication of the value of their analytics services through use cases will help CFOs justify the spend and therefore spur on company investments into analytics services. Those who play the dual role of assisting customers in identifying and procuring the right data through training and consultation, alongside analytics services provision, will be best placed to grow their customer base.

 

Providers that can offer greater customisation in analytics services will be in a better position to capture more market share among analytics users: Current and prospective users of analytics demand greater customisation of analytics services and interfaces for their needs. With the exception of e-commerce, companies in most industries find it difficult to leverage analytics for effective customer targeting and predictive analyses that feed into marketing and the development of new products and services. Therefore, industries outside of e-commerce demand greater customisation of analytics services to meet their specific needs. 

 

Analytics insight is key to staying competitive: 62% of companies surveyed use data analytics. However, less than half of the companies use analytics for finance related decisions – and only one in 20 companies use analytics for human resource decisions. This indicates that, while analytics is mainstreaming, there is great potential for analytics to improve decision making in many areas. Companies that change their thinking, act on analytical insights and become data driven businesses will remain competitive. Access to data is not enough; senior management must use analytics to drive their decision making and become part of the story of their company.

 

Commenting on the white paper, Mr. Arun Sundar, Chairman of the ACCA Emerging Cloud Services Working Group, and Chief Strategy Officer, TrustSphere said, “The impact that efficient use of data analytics could create to APAC businesses is profound and imminent. However, to drive greater adoption and value, the entire eco-system needs to play their part. These include analytics providers helping customers understand the various data sources, potential skill gaps, providing training and services aside to developing customised value propositions. The role of Governments and trade bodies is critical at this juncture to bring the demand and supply side in alignment with industry best practices and frameworks. This will help to allay concerns about issues such as privacy and cross-border data transfer policies which will encourage business leaders in APAC to leverage analytics for improved business outcomes for both enterprises and consumers alike.”

 

 

Access to training, simpler solutions and customised data analytics
services key to creating more data-driven businesses

 

 

‘Data Analytics to Bridge Knowledge Gaps: An ACCA White Paper on Supply and Demand for Big Data Analytics in Asia Pacific’ also offers some recommendations on how to unlock the potential of data analytics on cloud to four stakeholders: analytics providers, regulators and public sector organisations, innovators, and ecosystem players. They include a call for more transparent public education on the use of data insights, which would help citizens make informed decisions on how data collected from their daily lives are used for analytics by third parties; a need for continuous innovation in the use of data analytics across all industries; and greater encouragement of cross-pollination of analytics and data services with existing products and services to produce a better and more tailored user experience.

 

25 companies across Asia-Pacific were interviewed and surveyed for the research. The majority (67%) of the analytics providers in the study have a global remit and operate across the globe. The analytics users surveyed are companies from Asia-Pacific that operate in one (46%) or more (54%) markets in the region.

 

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‘Data Analytics to Bridge Knowledge Gaps: An ACCA White Paper on Supply and Demand for Big Data Analytics in Asia Pacific’ can be downloaded here.

 

Data analytics gap

 

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Notes to editors:

Media enquiries:

Suzy Goulding; Umami Collective; Tel: +6585119524; Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

Evelyn Ooi-Widjaja; Asia Cloud Computing Association; Tel: +65 63511814; Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

About Asia Cloud Computing Association

ACCA is the apex industry association representing the stakeholders of the cloud computing ecosystem in Asia-Pacific. The ACCA’s mission is to accelerate adoption of cloud computing in Asia by helping to create a trusted and compelling market environment and a safe and consistent regulatory environment for cloud computing products and services.

The association works to ensure that the interests of the cloud computing community are effectively represented in the public policy debate. This is done through expert working groups where best practice recommendations and other thought leading outputs are produced. The working groups draw on subject matter expertise from member companies.

 

About TrustSphere

TrustSphere is a widely recognised pioneer of Relationship Analytics. We help organizations leverage their most valuable asset – the Collective Relationship Network. Our solutions enable forward thinking organisations unlock the inherent value of their own networks, using our proprietary relationship analytics platform. This rich set of analytics surface insights, which help our clients across the globe improve key business challenges including salesforce effectiveness, enterprise-wide collaboration and corporate governance. We deliver our solutions through leading technology and business partners including IBM, Salesforce.com, SugarCRM, etc.

 

 

 

 

‘Data Analytics to Bridge Knowledge Gaps: An ACCA White Paper on Supply and Demand for Big Data Analytics in Asia Pacific’ also offers some recommendations on how to unlock the potential of data analytics on cloud to four stakeholders: analytics providers, regulators and public sector organisations, innovators, and ecosystem players. They include a call for more transparent public education on the use of data insights, which would help citizens make informed decisions on how data collected from their daily lives are used for analytics by third parties; a need for continuous innovation in the use of data analytics across all industries; and greater encouragement of cross-pollination of analytics and data services with existing products and services to produce a better and more tailored user experience.

 

25 companies across Asia-Pacific were interviewed and surveyed for the research. The majority (67%) of the analytics providers in the study have a global remit and operate across the globe. The analytics users surveyed are companies from Asia-Pacific that operate in one (46%) or more (54%) markets in the region.

 

*****

 

‘Data Analytics to Bridge Knowledge Gaps: An ACCA White Paper on Supply and Demand for Big Data Analytics in Asia Pacific’ can be downloaded here.[DD1] 

 

 

*****

 

Notes to editors:

Media enquiries:

Suzy Goulding; Umami Collective; Tel: +6585119524; Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Evelyn Ooi-Widjaja; Asia Cloud Computing Association; Tel: +65 63511814; Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

About Asia Cloud Computing Association

ACCA is the apex industry association representing the stakeholders of the cloud computing ecosystem in Asia-Pacific. The ACCA’s mission is to accelerate adoption of cloud computing in Asia by helping to create a trusted and compelling market environment and a safe and consistent regulatory environment for cloud computing products and services.

 

The association works to ensure that the interests of the cloud computing community are effectively represented in the public policy debate. This is done through expert working groups where best practice recommendations and other thought leading outputs are produced. The working groups draw on subject matter expertise from member companies.

 

About TrustSphere

TrustSphere is a widely recognised pioneer of Relationship Analytics. We help organizations leverage their most valuable asset – the Collective Relationship Network. Our solutions enable forward thinking organisations unlock the inherent value of their own networks, using our proprietary relationship analytics platform. This rich set of analytics surface insights, which help our clients across the globe improve key business challenges including salesforce effectiveness, enterprise-wide collaboration and corporate governance. We deliver our solutions through leading technology and business partners including IBM, Salesforce.com, SugarCRM, etc.

 

 


 [DD1]Can you please hyperlink this to the pdf attached