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PLDT

Smart Communications, Inc. is the Philippines' leading wireless services provider with 45.3 million subscribers on its GSM network as of end-June 2010. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money and Smart Load. SMART also offers 3G and HSPA services. Its Smart Link service provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart BRO, with 1.3 million subscribers as of end-June 2010. SMART is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit www.smart.com.ph.

Founded in 1928, Philippine Long Distance Telephone Company (PLDT) is the leading telecommunications company in the Philippines, with three business principal business groups: fixed line, wireless (through SMART) and ICT. Listed on the Philippine and New York Stock Exchanges, PLDT has one of the largest market capitalizations of Philippine-listed companies. With the intent of being the preferred provider of voice, video and data in the region, PLDT provides to consumers, SMEs, MNCs, and global Filipinos.

As ICT continues to move into the cloud, taking advantage of the internet as a common access platform, cloud based services will allow cost effective and immediate deployment of a multitude of applications via the net. Cloud technology can support a range of business models, provide connectivity on the move, and, most importantly, ensure reliable service as the services are virtually hosted in various locations. As an ICT provider, PLDT and SMART must be a part of this trend so they can provide the benefits of the new technology to its customers; customers will no longer have to worry about purchasing and maintaining software and hardware to house their applications, as both will be provided on subscription.

Cloud computing is still in its early stages for PLDT, but they have recently launched a few cloud services and have others in the pipeline, and understand it will play a more and more important role in their business as time goes on. It promises both revenue growth and cost efficiency, and so can help optimise their capital expenditure. To that effect, by 2013 they project at least 10% of fixed line business will be cloud based. How much more they provide will depend on how fast the market can realize the benefits promised by the technology; the faster this happens, the higher the adoption rate to cloud services will be.

PLDT sees the Asia Cloud is one important factor that could help increase market awareness and understanding, not only for consumers but also providers such as PLDT by increasing their knowledge of the opportunities cloud computing offers in Asia and beyond. The Asia Cloud will add value to PLDT by hastening their cloud services "go-to-market" approach through the multilateral cooperation forged between the Asia Cloud members.